Want to make sure your direct marketing mail gets opened by prospects who are ready to buy? Put these 4 tips to work and watch your sales increase: Hand write the outside and make it look like a personal note. Laser print the addressee information directly onto nice stationary and put a return addre
Just imagine … you provide services to a few good clients in a particular neighborhood. And you wouldn’t mind having a few more clients like those, especially in that particular area. So, you create a marketing campaign that identifies prospects in that neighborhood who might need your s
Adding an e-mail signature is a great way to not only add your contact info so clients and prospects can easily contact you, but it also adds a bit of personality to your emails and a sense of warmth and customer service. E-mail signatures should be about 5 lines of text. This is because you don
Do you experience slowdowns in your business? If so, you’re not alone. But, these CAN be avoided. All it takes is a simple strategy to keep your name in front of both customers and prospects year-round. A great way to achieve this is with a newsletter. Both small businesses and large corporati
Did you know there is a simple tool that will save you time in training your employees, make customer service easier, and ensure that your business will live on – even if you aren’t around? The tool is a documented Method & Procedure. A Method & Procedure serves multiple purposes
Ever wonder how small businesses end up on the local news? Wondering why the media has never asked for your opinion? Well, you’ll have to keep waiting since the media rarely comes calling – unless they are looking for advertising dollars. Take heed, there are ways to publicize your compa
QUESTION: I’m having a few staffing issues that I’d like to deal with before my busy season hits in September. What can I do to get my business running smoothly before I have no time to deal with it? ANSWER: You are a genius, did you know that? Thinking ahead and making changes to your b
Question: How do I know when it’s time to move out of my home office and into an outside office? Can I afford such an extravagance? Answer: I am asked this question a lot, and the answer is very personal to you and your business. Some people love their home office and wouldn’t have it an
Question: “I need more clients. Should I spend $400 to place a display ad in the local newspaper?” Answer: Well, maybe, but if you can only afford to do it once then it may be a big marketing mistake. According to marketing Guru, Jay Conrad Levinson, author of numerous books inlcuding th
Why is it that sometimes it seems like you are working like crazy, but when all is said and done, you are dog tired, but still broke? Well, the answer may be surprisingly more simple then you may expect. Let’s look at a few questions about your business. Ask yourself: Do you make a healthy pro
