“It’s 9:00 am and I have already reached the end of my rope. Three employees called in sick including my Operations Manager, two 3-day old employees did not return to training, 4 vacuums are on the fritz, my staff dropped bleach on a client’s Swedish finished floors and I received a notice from the
You may or may not have heard the term “Viral Marketing”, but I bet you’ve seen it in action. Block long lines outside of a new Krispy Kreme grand opening, X-boxes being released at midnight that draw crowds of thousands, the buzz about the Blair Witch project movie a few years back, and even the sp
It’s the New Year and you’re armed with a list of resolutions: increase sales, organize everything, spend more family time, and the list probably goes on and on. The question is, do New Year’s resolutions really work, and how do you make your dreams your realities? You can achieve
Have you heard? Fox News and the Comedy Channel have announced that Bill O’Reilly and Stephen Colbert will trade appearances on their respective shows. These are very unlikely co-stars due to the controversial nature of their two opposing shows. Bill O’Reilly is known for his #1 top-rate
HAPPY NEW YEAR! I Love this time of year! Yes, I know I am a strange duck. Much more than ripping into a pile of presents, I enjoy ripping into a messy closet or garage, and making sense of the chaos; Creating systems for the running of my family household until they plead for mercy; And, conjuring
As unemployment dips lower and lower, attracting the right employees to your organization may get trickier, and the skill levels that you are looking for in a new employees may not be as attainable as before. So, what’s a business owner to do? Well, when I owned my cleaning company, hiring and
You may have noticed your clients being a little more cranky than usual as the stress of the holiday season takes hold. My tip this week is to remember to use humor whenever possible to avoid customer problems. Consider this, Southwest Airlines immediately set themselves apart from the rest of the p
Ah, the holidays. I say, tis the season for closet organizing. For, if your house is like mine, it is jam packed with tons of too much stuff! And for many of us the holiday season means more things to pack in. Well, why not take the road less traveled this year, and grow your business at the same ti
Want to make sure your direct marketing mail gets opened by prospects who are ready to buy? Put these 4 tips to work and watch your sales increase: Hand write the outside and make it look like a personal note. Laser print the addressee information directly onto nice stationary and put a return addre
Just imagine … you provide services to a few good clients in a particular neighborhood. And you wouldn’t mind having a few more clients like those, especially in that particular area. So, you create a marketing campaign that identifies prospects in that neighborhood who might need your s
